Spyro to Snoop
To launch the return of this classic game, we created an actual fire breathing flying dragon to deliver the very first copy of the game to his biggest fan, Snoop Dogg.
For almost two weeks leading up to the release of the game, we followed Spyro on his journey and documented the entire event. We uploaded video content, Instagram stories and tweets, and people went crazy.
First, we teased the world with a glimpse of the fire spitting drone.
Then, we started the journey across America in a castle in New York.
We torched Spyro’s actual enemies in the game along the way. Here’s Toasty the scarecrow.
We pitted Spyro against a swamp boat in Missouri. It was fun.
Of course like in the game, we couldn’t miss the chance to chase some sheep.
When in Nashville.
Colorado was rather lovely.
Utahh
Along the way, Spyro did some fun and crazy shit too.
And finally, Sypro reached LA and passed the game to Snoop Dogg.
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Credits
Role: Art Director
Creative Team: Reilly Baker, Christopher Ruh, Garrett Radford, Lauren Albee
CD: Josh Braithwaite, Ben Hodgin
Awards
Clios - 1 Bronze
Cannes Lions - Shortlisted