Nike Hypervenom
To promote the new Hypervenom football boots, we created a virtual stadium that combined projection mapping and motion detection to emulate the intensity of a professional match.
The then-Barcelona FC trio of Neymar, Alexis Sanchez and Adriano even made a special appearance and tried out our installation.
And here’s a BTS snippet of the actual laser chasing experience.
Credits
Role: Art Director
Agency: BBH Singapore
Awards
Creative Circle Awards- Silver (Promo & Activation)