IKEA Cheras
The brief was to get Malaysians to come down to a new IKEA store in an area called Cheras in Malaysia. Using a catchy tune and unmistakably IKEA puns, we created a song so infectious - no one would ever forget the new store location.
We shot a music video which ran online as well as 30 seconders on national TV.
Press and OOH, meticulously crafted for each ad in 3 different languages.
Credits
Role: Art Director
Writer: KC Hong, Ross Fowler
CD: Maurice Wee, Tinus Strydom
Director: Nieto
Results
Front page of Reddit
Malaysia’s most viral video
#1 trending topic on twitter
42,000 fans RSVP'd for the opening event
Visitors on opening day: 46% above target
Awards
Adweek- Ad of the day
Creative Circle Awards- Grand Prix Film
Creative Circle Awards- Golds, Silvers, Bronzes
LIA- Shortlist
EFFIES- Shortlist
APPIES Malaysia- Gold
IKEA Global Highlight ‘16- Fav ads of the year