Ford wanted to make a big announcement during the NBA Playoffs: no matter what kind of vehicle you’re looking for — gas, hybrid, or electric — they’ve got it. This anthemic campaign eventually became more than just a celebration of our iconic vehicles. It’s a dare.
Ford- Starting Line
Credits
Role: Art Director
Writer: Allison Lackey
Global ECD: Stuart Jennings
Director: Salomon Ligthelm
DP: Oliver Millar
Editor: Jamie Foord
Photographer: Alexander Kramer (Mink Howl)
Agency Producers: Crissy Cicco and Arianna Jefferson
Color: Mikey Rossiter